3marketeers Advertising, Inc.

Survey Findings: Top Demand Generation Trends

A recent study conducted by ResearchCorp.org and sponsored by eTrigue, surveyed 443 independent marketing and sales professionals responsible for messaging systems in small-to-medium sized businesses. The goal was to identify marketers' current top challenges and discover trends in demand generation.

The survey, Demand Generation: Cross the Chasm, cites the following top three challenges to marketing and sales professionals:

• Maintaining “clean” and useful prospect databases
• Calculating a meaningful ROI on marketing spend
• Getting enough quality leads to feed the sales machine

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Demand Generation Groundhog Day:
Recurring Nightmare or Dream Come True?
A 7-Step Checklist for "Intelligent Demand Generation"

It’s time for sales and marketing to come into alignment. Using an intelligent demand generation program will put to rest the recurring dispute between sales and marketing over who’s hot and who’s not.  With this document, learn how to change your marketing process to:

• Track prospect behavior
• Begin to better nurture your “unqualified” prospects
• Prove to your sales team that a lead served up to them is truly “qualified”

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Your Checklist to 5 Star Email Content

The effectiveness of any lead generation program will be heavily influenced by how the target audience perceives your email content. If you like to make sure your email content is interesting and—most importantly—read, this document will provide a common sense email copy checklist for you and your team.

• Is it relevant to the reader?
• Can it eliminate their greatest pain?
• Does it tell how others used your solution?
• Does it highlight your value in a business case?
• Can it also be used by the sales team?

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Creating Awareness and Generating Demand
Tony Tissot, Director of Marketing, Coradiant

Coradiant is pioneering a new category of systems for Real-User Web performance Monitoring. Though recognized by industry luminaries as an industry innovator, the company needed a high performance, integrated and easy-to-manage marketing program to quickly drive sales and build recognition. View the Executive Briefing to find out how Coradiant:

• Implemented its new category strategy
• Achieved a real time lead generation and tracking system
• Expanded prospect base from 800 to 28,000 prospects within a year
• Leverage a small budget and staff to achieve big marketing results

View Executive Briefing (7 mins)

Listen to Podcast (7 mins)

Effectively "Harvesting" Qualified Prospects with Lead Generation
Jeff Holmes, CEO, Lead Generation Programs

According to the Aberdeen Group, up to 70% of leads are never followed up. Now, using the latest intelligent lead generation and harvesting systems, companies can resolve this issue by enabling marketing to automatically deliver real time leads meeting preset sales criteria. In this Executive Briefing, you will learn:

• How intelligent lead generation and smart harvesting can be applied to your company
• How 1:1 relationships can be improved with automated systems
• Why intelligent lead generation integrated with CRM systems accelerates closing cycles
• How current content can be cost-effectively repurposed to create new leads

View Executive Briefing (12 mins)

Listen to Podcast (12 mins)