3marketeers Advertising, Inc.

Lead Generation, Harvesting, Demand Creation, and Guerilla Marketing

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3marketeers | Creative | Case Study: Kodak


"3marketeers' BullsEye! helped Kodak very quickly generate meetings with prospects who were previously unaware - both in Japan and the US. You've created the best images Kodak has seen in 6 years."
Director of Communications, Display Products Group
 
Opportunity
Kodak's NuVue Organic Light Emitting Diode (OLED) technology will revolutionize the world's standard for display screens. Kodak had a sales force with no easy way to get conversations with new product designers and the C-Level. Kodak needed to meet and educate prospects well before similar products hit the market.
 
Solution
Kodak turned to 3marketeers' BullsEye! to generate real leads, with measurable metrics. Our tailored BullsEye! Lead Generation program delivered unprecedented results among targets in the US and internationally with everything localized regionally.
 
Results
  • 29.6% response in US launch
  • 51% response rate Internationally
  • Meetings with C-level prospects
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    SCOPE
    Company  >  Kodak
    Industry  >  Technology | Consultative Selling | Display | Emerging Market | Fortune 1000 | Hardware | International | OEM | Products | Technology
    Discipline  >  Lead Generation | Messaging Strategy | Program Identity | Advertising | Brand Identity | Collateral | Corporate Identity | Demand Creation | Interactive/Multimedia | International Localization | Launch Programs | Naming | Online | Print | Program Identity | Research | Strategy | Tradeshow | Web Development | BullsEye!
     


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